How to Use Landing Page?

A landing page or Lead Generation Page is part of your online marketing strategy to increase your business.

A landing page is highly focused on one thing only. That is asking or leading your visitors to take what action you want them to make. It can be used for make them buy a specific item from your product portfolio, or getting their email in return for a valuable and the audience interest based information or any specific action you want them to do.
By what name or any name it is used in Online Marketing, the final outcome when they land on that specific page it should lead to generate interest in your products or sale.