Why you need customer data?
Data is the new oil which a business need to run their business vehicle to reach the desired objectives and goals.
Every business need customer data to analyze customer behaviour and understand their buying decision pattern to make informed business decision.
Data driven decisions take the Guesswork out of Business development and improvement strategy.
Where To Collect Online Consumer Data
Consumers are spending most of their time online. For information, educational purpose, researching a product before they make a buying decision, connecting with friends, engaging with businesses it all happens online.
The Magic Wand or (Magic Mirror) Is On their Palm.
So much of their time is spent online with smartphones.
Smartphones and Internet creates more and more data about consumer engagement and behaviour and purchase patterns.