Plan to achieve your goals.
Consumer loyalty is changing and evolving @ the speed of thought. A business plan must include small goals that need to be achieved and improved continuously. Consumers needs and expectations are constantly changing. Every business plan need to adjust and change according to the consumers of your products are services.
Experiments & Course corrections
No one can predict promotion and marketing outcomes accurately. So each and every organic and paid promotion and marketing requires experiment and incremental improvement that brings return on investment (ROI). Agile methodologies and test and learn approach to adopt to the consumer demand is need of the hour.